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IMPACT

Impact is what lives on beyond our daily challenges as an entrepreneur, parent and global citizen. It is the end product of living on purpose, thinking strategically, optimizing your health and committing to an evolving mindset. Impact is possible for all of us. Join your host, Dr. Meghan Walker, an entrepreneur, author, mother and former Naturopathic Doctor for provocative, progressive and playful weekly conversations that shatter the boundaries of what is possible for your life. Whether it is a solo session with Meghan, a soulful story, or a profound interview with actionable takeaways, you will leave each conversation inspired and prepared to turn your dreams into impactful creations and opportunities. Each week we explore topics and speak to world-class experts related to optimal health, mindset, wealth creation, and entrepreneurial tactics. We believe you can have your cake and eat it too. If you are ready to escape hustle culture and build a life on your terms, we’ve got your back. Impact is for women who are ready to pick up the pen and write the unregrettable version of their life’s story. Brace for Impact.
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Jul 6, 2021

My guest today, Leslie Hsu, is an entrepreneur by background and happenstance through much of her career! She began working in the handbag industry which led her to become absolutely enthralled by the intersection of design and functionality. Now, she is the CEO and co-founder of SUNFLOW, a beach brand that is designing innovative products that will elevate your seaside experience.

 

What Leslie and I talk about today is how to go from an idea to actually creating a product that we can put out into the world that not only adds tremendous value but enables us to facilitate joy as entrepreneurs. Leslie shares about her personal journey from idea to execution, how she lives at the intersection of entrepreneurship and lifestyle, her advice around being married to your business partner, and her self-care tips and advice for maintaining a balanced life while working from home.

 

This was a truly amazing conversation where we really go deep on the lifestyle of entrepreneurship and everything that it has to offer. I cannot wait for you to hear all of Leslie’s insights!

 

Key Takeaways:

[1:05] About today’s conversation with Leslie Hsu!

[2:32] Welcoming Leslie to the podcast!

[3:11] Leslie shares her background and her journey of becoming the co-founder and CEO of SUNFLOW, Inc.

[9:45] What SUNFLOW is all about and how it came to be!

[12:35] Are both Leslie and her husband entrepreneurs? What is her experience as an entrepreneur vs. working for other companies?

[13:38] How did Leslie transition from a career in manufacturing to creating her own product and company?

[16:24] How long did it take for Leslie to get to where she is today? How did she take that initial first step from idea to preliminary execution?

[19:00] Why it is not “what you know,” but “who you need to know,” in order to execute on your vision sooner than later.

[19:57] Leslie shares what her experience has been like running a business with her partner and shares some tips for other entrepreneurs on how they make it work!

[23:55] How Leslie creates time and space for her own self-care while running a business and taking care of her family.

[27:53] What is next for SUNFLOW? How is Leslie going to move the business forward in the coming years?

[29:11] Leslie’s key performance indicators!

[31:28] Where to learn more about Leslie and SUNFLOW.

[32:18] What I loved about this interview with Leslie Hsu.

 

Mentioned in This Episode:

GetSUNFLOW.com

Becoming, by Michelle Obama

Perennial Seller: The Art of Making and Marketing Work that Lasts, by Ryan Holiday

 

More About Leslie Hsu

Leslie Hsu is the co-founder and Chief Creative Officer of SUNFLOW, Inc.

 

Three years ago, while relaxing on the beach with her family, Leslie had the vision to reinvent beach products creating more comfortable, beautiful, and thoughtful solutions. She envisioned SUNFLOW as a modern brand focused on both function and fashion. Just in time for Summer 2020, the SUNFLOW brand was unveiled. It features beautiful chairs at the center of the collection, as well as an assortment of complementary accessories to create a full outdoor solution.

 

Leslie’s design career was launched more than two decades ago when she joined the Calvin Klein design team. In 2000, Leslie started her own namesake handbag brand, Leslie Hsu New York, which sold in hundreds of stores around the world including Neiman Marcus, Henri Bendel, Fred Segal Melrose, Stanley Korshak, Intermix, and Takashimaya. Later she launched accessories collections for high-profile brands such as UGG®, True Religion Brand Jeans®, and Jonathan Adler.

 

Leslie attended Penn State University and earned a BS in International Business. For 21 years she has been happily married to Greg Besner, the co-founder of SUNFLOW. They have two teenage daughters Willa and Lana, both of whom helped bring SUNFLOW to the world.

 

Connect with my Guest:

Website: GetSUNFLOW.com

Social Media: Instagram, Facebook, TikTok & Pinterest

 

If you enjoyed our conversation and would like to hear more:

Please subscribe to The Entrepology Podcast on Stitcher or iTunes.

We would also appreciate a review!

 

Come Join Your Community on The Entrepology Collective Facebook Page!

They say that you’re the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We’re in this together! Come join us today!

 

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CALL TO ACTION

What I loved about Leslie’s story is her obsession with the detail of the product she was creating and releasing into the world. It wasn’t an idea that she was rushing to market. Rather, she was being as innovative and intentional as she could with the product she was creating.

 

As entrepreneurs, there’s a time and place to move quickly and to step back and know when to take our time. The details help distinguish us in the marketplace; be sure to slow down and be intentional.

 

If you are creating something that you want to put out into the world that is going to stand the test of time, join the conversation over on The Entrepology Collective and Instagram @DrMeghanWalker to learn how you can take this vision and mission to the next level!

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