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IMPACT

Impact is what lives on beyond our daily challenges as an entrepreneur, parent and global citizen. It is the end product of living on purpose, thinking strategically, optimizing your health and committing to an evolving mindset. Impact is possible for all of us. Join your host, Dr. Meghan Walker, an entrepreneur, author, mother and former Naturopathic Doctor for provocative, progressive and playful weekly conversations that shatter the boundaries of what is possible for your life. Whether it is a solo session with Meghan, a soulful story, or a profound interview with actionable takeaways, you will leave each conversation inspired and prepared to turn your dreams into impactful creations and opportunities. Each week we explore topics and speak to world-class experts related to optimal health, mindset, wealth creation, and entrepreneurial tactics. We believe you can have your cake and eat it too. If you are ready to escape hustle culture and build a life on your terms, we’ve got your back. Impact is for women who are ready to pick up the pen and write the unregrettable version of their life’s story. Brace for Impact.
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Now displaying: Page 1
Mar 16, 2021

Recently, a question I was asked on our Facebook group caught my eye and stopped me in my tracks. The question was: “Is there any hope as an ND in Ontario that I will ever make more than $100,000 a year by playing by the rules?”

 

What we’re going to do in today’s episode is break this question down. We’re going to uncover the root cause of what’s really behind that question. What it means on a big picture level, what it means on the ground, and what the six years of working with clinicians  — helping them to build out their businesses  — has taught me about the model that we are all trying to deploy. We have been taught that a 1:1 model is the best and only way to deliver care. But do patients actually want this model of care?

 

We’re going to focus on the problems, the challenges, and the broken elements of delivering naturopathic care, functional medicine, and strategic care in a preventative context. Even if you are not a clinician, I still highly encourage you to listen in to this episode! We will be exploring this overarching idea of crafting an offer that our customers actually want. This can be applied to any business — but especially with delivering strategic care.

 

“If you want to change your life, you need to change the way you are thinking about your life. If you want to change your practice, you need to change the way you practice. And if we want to reach more people without sacrificing ourselves in the process, we need to change the way we have always done it.” — Meghan Walker

 

Key Takeaways:

[:43] About today’s important episode.

[4:00] The reality of the 1:1 model of care… and why it doesn’t work for all (or even most) patients.

[6:40] My value proposition as a practitioner and how we can help more people not by lowering our prices, but by innovating our offer.

[7:40] The smarter, less expensive, more efficient way of delivering information so that we can focus on delivering strategies to our patients.

[9:10] The Biopsychosocial model of care.

[9:50] The delivery of transformational care vs. transactional care.

[10:28] The beautiful thing about stepping into transformational care.

[10:57] What we need to acknowledge as 1:1 practitioners: what is our unique selling proposition? What differentiates us from Dr. Google?

[12:06] What I’ve noticed with patients in my own practice that were not ready for or did not want 1:1 care.

[13:40] The four stages of readiness that a patient moves through on their journey to health and why we need to be crafting more than one offer (beyond 1:1 care).

[17:35] The first stage of readiness: the aspirational stage (and what we can deliver care to these types of individuals).

[20:15] The second stage of readiness: the empowerment phase (AKA the DIY phase), and what we can do to assist these patients.

[22:32] The third stage of readiness: the strategy phase and what you can do to help them move the needle on their health.

[25:08] The fourth and final stage of readiness: the growth phase — and how to keep your patients well (and not returning to your doors one year later with the same symptoms).

[27:30] The tremendous shift we have seen over the last year (in the era of COVID-19) on how care is being delivered.

[29:17] Why it is so important — more than ever — to have a hybrid practice.

[32:05] My final answer to today’s question.

[33:35] If you want to talk more about this or learn more, join our Clinician Business Labs Facebook group.

 

Mentioned in This Episode:

Clinician Business Labs Facebook Group

 

If you enjoyed our conversation and would like to hear more:

Please subscribe to The Entrepology Podcast on Stitcher or iTunes.

We would also appreciate a review!

 

Come Join Your Tribe on The Entrepology Collective Facebook Page!

They say that you’re the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We’re in this together! Come join us today!

 

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CALL TO ACTION

If you are interested in continuing this discussion and sharing your thoughts, please join us on the Clinician Business Labs Facebook Group and The Entrepology Collective!

 

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