What does thinking like an entrepreneur mean?
In this week’s episode of IMPACT, Meghan unpacks this very question with her guest Kelsey Abbott, a serial entrepreneur and triathlete who is unapologetically invested in helping people unlock their true potential.
Meghan and Kelsey discuss the mechanisms of thinking that define us as entrepreneurs which brings us to the final episode of this series and the final letter of the IMPACT acronym, the ‘T’, which stands for thinking like an entrepreneur.
Meghan and Kelsey believe one of the best qualities of an entrepreneur is being decisive and grabbing on to an opportunity when it presents itself. However, they stress that the “how” is really less important than having the clarity of what you want to attract as an entrepreneur. Life can unfold almost magically if you set your intention on your entrepreneurial goals.
The foundation of your business is you, so you have to take care of your physical, mental and spiritual self first to be able to help others. Make yourself available to others because entrepreneurs don’t meet their clients sitting at desks; they meet them when they’re out in the world being their best selves.
Get rid of your negative thought habits and the story you’ve been telling yourself. Picture your ideal clients and go after them. Be excited to do it differently and when people say no, don’t take it personally. It’s not about you at all, it’s about the universe guiding each person -- including you.
Want to learn more about the ‘T’ in IMPACT?
Then tune in to this week’s episode!
KEY TAKEAWAYS
[5:20] How Kelsey left her government job and ended up on another path
[12:50] Kelsey’s morning routine
[14:21] Why exercise is the most important thing in Kelsey’s business
[16:56] How to move beyond thought habits and “play in the penthouse”
[19:40] The process of how Kelsey gets her clients
[23:25] Why it’s not about you, it’s actually the universe
HOW TO CONNECT WITH OUR GUEST
https://www.linkedin.com/in/kelsey-abbott-98158a4/
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Free Human Design chart: https://view.flodesk.com/pages/62a0c55f190027fea2869641
MEMORABLE QUOTES
“When opportunities come in, knowing where you wanna go and being able to triage whether or not this is the right thing, that is a core skill of entrepreneurship.”
- Meghan Walker
“My business is play, which is my top priority. I want to bring joy to other people. I wanna help them have permission to play.”
- Kelsey Abbott
“The how is so much less important than having clarity on where you wanna be and the outcome and the feeling and the experience that you want to attract into your life.”
- Meghan Walker
“I get paid to talk to people to help them remember who they are, to help them see how amazing they are, to help them clear away all of the beliefs that aren't serving them so they can live their best life.”
- Kelsey Abbott
“I gotta be the best version of me so that I can give the best version of me to my people. And I feel like that's thinking like an entrepreneur.”
- Kelsey Abbott
“We don't meet our clients when we're sitting at our desks. We meet them when we're out living our lives, amplifying our sparkle, being our best selves, taking care of ourselves.”
- Kelsey Abbott
“Being decisive, clear in where you want to go, not taking the outcome personally. These are all skills in the arsenal of entrepreneurship.” - Meghan Walker
In this episode of Impact, Meghan talks with April Stroink, a money coach and financial advisor who specializes in helping entrepreneurs create financial clarity, ease, and abundance in their practice.
Throughout their discussion, Meghan and April continually tie their conversation back to the analogy of a financial storm. The storm could represent a shift in the financial market or something that could potentially throw your business off course. Whatever it may represent, Meghan and April discuss that storms are not necessarily meant to swoop us out to sea. Those who will fare the best are the ones who can acknowledge the trajectory of the storm and make decisions in alignment with what is coming their way. When you see the storm coming, there are decisions that you can make to help protect your home, and in the case of this analogy, to protect your business and financial situation. When your business is future proofed you will be able to capitalize and move momentum in the direction of opportunity.
But future-proofing your business and adding additional revenue streams can be challenging. Many entrepreneurs have self-negating attitudes about how they make money, or perhaps believe that they don’t deserve to make abundant money for the services they offer. Meghan and April unpack this idea of quantum wealth, which comes from a mindset of abundance, not scarcity.
As Meghan has mentioned in previous episodes, she is completely over allowing the energy of scarcity to be pervasive in this community. And this episode will certainly be helpful in stopping the cycle of scarcity as it exposes some of the mindset and thinking traps that practitioners are finding themselves in. Techniques and strategies are provided that can be deployed in your business which will leave you in a position to take advantage of the opportunities that lay before you.
Want to be prepared for the storm and minimize your risk moving forward? Then you won’t want to miss this episode.
KEY TAKEAWAYS
[2:15] Creating a framework around quantum wealth
[7:27] How to take responsibility for your business to have maximum impact
[11:26] April Stroink’s professional experience
[13:24] Why finances are the number-one source of stress for entrepreneurs
[22:48] Why it’s important to work your plan
[28:38] How much gross revenue you should keep
[33:36] The number-one thing entrepreneurs do wrong
[41:03] Why multiple streams of income is key
[47:56] Transformation vs. transaction values
HOW TO CONNECT WITH OUR GUEST
https://www.instagram.com/aprilstroink/?hl=en
https://www.facebook.com/AprilStroink/
https://www.linkedin.com/in/april-stroink
MEMORABLE QUOTES
“Have a plan so that when the storm comes, and it will, especially if you are entrepreneurs, that you have a solid plan to fall back on.”
- April Stroink
“This notion of developing acumen around money, we're kind of scared of the feeling. But the more acumen you develop, it's like the better you get at tennis. The more tennis lessons you play, the more fun it is to play tennis.
- April Stroink
“Believe in yourself. Believe that you can be financially well and it is your right.”
- April Stroink
“You've got to be able to spit out your financial why. If you were in my office right now, you would see it on post-it notes everywhere. You gotta know that number.”
- April Stroink
“You've got to be comfortable with the uncomfortable to get on the other side of impact.”
- April Stroink
“Dare to pay yourself.”
- April Stroink
“What I'm seeing done wrong over and over again is that they're putting into practice either products or services without doing the math to see what the gross profit is. They're putting into practice products or services that may not be viable and then because they haven't looked at the viability they spend and invest a lot of money to go down a wrong path”
- April Stroink
“If we can create a secondary stream of income that is not based on seeing patients, we are significantly reducing the risk associated with our business model.”
- Meghan Walker
On this week’s episode of IMPACT, Meghan Walker is joined by Elise Darma, a Canadian entrepreneur, marketing coach and expert in creating effective social media strategies for businesses, to discuss the “A” in IMPACT medicine - attraction.
As an entrepreneur, the task of constantly creating and posting can feel daunting and unbearable. How do you attract and capture that target audience when your video comes up in their feed? Elise answers this question and so much more in this episode as she and Meghan discuss how to use the various social media platforms efficiently.
Tik Tok is great for keeping up on trends, but don’t forget Instagram and Twitter, and even Pinterest, YouTube shorts and LinkedIn. And although there is an overwhelming amount of platforms, Elise points out that you can repurpose your videos on different sites.
The key to slowly building your audience is to be consistent. Short-form video is the best free tool you have to generate sales and grow your business. The ideal short-form video either entertains or educates or ideally does both, depending on your niche. A really effective first sentence or headline in your caption will grab viewers attention. And to keep their attention, cut clips tight and talk fast, removing any dead air or pauses. Using props is another great way to draw viewers in.
Talking-head videos that share a tip are also effective marketing tools but be sure you set them up to collect an email address at the end.
These are just a few of the many tips Elise discusses in this episode. She is a fountain of knowledge when it comes to all things social media so make sure to tune in to this episode to hear all of the strategic and tactical information she has to share.
KEY TAKEAWAYS
[5:35] Elise’s story of entrepreneurship toward multi-million-dollar brand
[11:35] How to make sales as you grow
[18:37] What forms of social media to use and not use today
[24:53] Why adding animation is important
[26:36] Cutting out pauses and dead air on videos
[28:54] How to incorporate calls to action
[30:52] Importance of using props
[51:33] What Elise would like her legacy to be
HOW TO CONNECT WITH OUR GUEST
https://www.instagram.com/elisedarma/
https://www.tiktok.com/@elisedarma
https://www.youtube.com/watch?v=gSGmZs7TGNc
https://twitter.com/elisedarma
GUEST OFFERINGS
Take 50% Off Your First Month of the On Video membership and get a weekly drop of done-for-you video ideas and captions that are perfect for business – so that you can finally turn views into leads, customers, and sales. https://onvideo.co/promo
MEMORABLE QUOTES
“In 2013, it was the wild, wild west of Instagram. In six months we were able to go from 10,000 followers to over a hundred thousand followers, mostly through influencer marketing.”
- Elise Darma
“So the good news is, that as a business owner, I believe you can be really efficient with your content creation and repurposing is a big part of that.” - Elise Darma
“I believe people do business with people. And so even if you're showing up in a more entertaining way, it doesn't mean that they're gonna not take you seriously. They're just gonna actually connect with you a little bit more human to human.” - Elise Darma
“We all think that everyone is concerned about us, but they're not, they're concerned about themselves. So I am just going to put myself out there.” - Elise Darma
“I realized that I could actually educate business owners on how to do this for themselves, and they didn't have to waste their time trying to be an influencer, trying to be Instagram famous.”
- Elise Darma
“I think that the video has to hook people in the first second or two. With your caption, the first sentence or headline has to hook people in because especially on Instagram, people have to tap to read the caption in full.”
- Elise Darma
“Find an animation. It could be an animated sparkle to a quote card that you've made. Save it as a video, upload it as video. You're going to get way more views and legs.”
- Elise Darma
“Figure out why you are unique and different, it could be your experience in your industry, it could be any awards or accolades you've earned.”
- Elise Darma
“I would like to leave a legacy of having helped women specifically feel like they've been able to empower themselves by earning their own money.”
- Elise Darma
On this week’s episode of IMPACT, Meghan talks about the ”P” in IMPACT Medicine -- the people you serve in your business. She points out that our healthcare system is based on the “line of fine,” meaning that most healthcare professionals think getting people to the “you’re fine” state is enough. Healthcare is not set up to prevent illness or to teach people how to live a healthy, optimal life for longevity.
If you’re an allied care healthcare professional or any type of entrepreneur, there are three ingredients you must have to run your business and ultimately help people in the best way you can.
The first is love -- you need to love what you do and connect to your purpose. The second is lucrative -- it has to make money and have a level of financial stability. And the third is leveraged -- having people and systems in place as part of your growth strategy.
Once these three things are in place, your clients will build trust with you. In the healthcare space, it means people will realize they can actually control their health through their actions, diet and frequency of exercise, with a trusted provider who thinks beyond the “you’re fine” mentality.
It’s important to select your business niche based on the problems your clients need to solve. All these topics and more will be presented at the Impact Lives event.
Make sure to tune in to this episode to learn more about the “P” in IMPACT Medicine.
KEY TAKEAWAYS
[5:06] The truth about owning your own business
[7:12] Examples of how to leverage your business
[9:41] What a two-hour intake experience is like
[15:39] Defining allied healthcare
[22:31] Details and speakers at the Impact LIVEs annual event
HOW TO CONNECT WITH OUR GUEST
https:// meghanwalker.com/podcast/
Impact LIVEs Tickets: https://go.clinicianbusinesslabs.com/impact-lives-2022
IG:@drmeghanwalker
MEMORABLE QUOTES
“You can have a business that achieves massive contribution and impact and also attracts incredible wealth to you in your life.”
- Meghan Walker
“Impact medicine is creating an offer and an offer ecosystem for your patients that actually matches their needs.”
- Meghan Walker
“When you give people information that empowers them in a context that makes them feel safe, they lean in more.”
- Meghan Walker
“When we see and implement more leverage, we have the opportunity to become more lucrative. And we still get to do what we love.”
- Meghan Walker
“Your business has to be leveraged or you run out of time. You’ll cap your own impact.”
-Meghan Walker