Right now, in the midst of the COVID-19 pandemic, there is a lot going on for all of us in the world! But even in the middle of this chaos, there’s an opportunity to pause and self-reflect on our business.
My guest today, Laura Beauparlant, is encouraging us to do just that! She is the founder of Lab Creatives and is one of my absolutely favorite people to discuss the topics of brand and branding! In her 20 years as a designer and 15 years as an entrepreneur, Laura has learned that aligning purpose with brand design is the key to success in business.
In this episode, we have an amazing conversation about how to create a three-dimensional brand and the opportunity that we all have to reevaluate what our brand means and how we put it into the world!
Key Takeaways:
[:53] About today’s episode and guest!
[2:04] Welcoming Laura Beauparlant to the podcast!
[2:47] Laura shares more about her background and why she is so incredibly passionate about branding!
[5:37] Laura defines ‘brand’ and what makes up a powerful brand.
[7:38] Laura recommends some early steps to take when you’re just starting out in reevaluating and reworking your brand.
[11:10] When it comes to building a brand personality, what are some of the most important attributes?
[16:14] Laura highlights the risks associated with sloppy or inconsistent branding.
[21:58] Laura shares her guidelines for sharing on social media.
[27:27] The three key elements that entrepreneurs really need to look at in order to up
level their brand.
[32:37] Laura’s key performance indicators!
[35:15] Where to learn more about Laura is up to in this world!
[35:59] Thanking Laura for joining the podcast!
Mentioned in This Episode:
Brand Chemistry: How to Attract the Right Clients and Keep Them, by Laura Beauparlant
More About Laura Beauparlant
Laura Beauparlant is an award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry. As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients.
For over 15 years, Laura has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable branding.
Connect with my Guest:
Website: LabCreative.ca
@labcreativeinc, Twitter @labcreativeinc, & Instagram @labcreativeinc
If you enjoyed our conversation and would like to hear more:
Please subscribe to The Entrepology Podcast on Stitcher or iTunes.
We would also appreciate a review!
Come Join Your Tribe on The Entrepology Collective Facebook Page!
They say that you’re the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We’re in this together! Come join us today!
BADASS FUEL — Fuel for Badass Women
Scientifically Supported Ingredients | Support, Not Replacement | Non-GMO
Two years ago, someone asked me what supplements I take to maintain my health, energy, and edge — and they were surprised that I only took four things consistently. For myself and my patients, there are four basics that support — at a foundational level — nearly every system in our bodies. In my quest for the highest quality ingredients and the easiest system for consistently incorporating supplementation to my routine, I formulated and manufactured my own line of foundational supplements. Trusted for myself and my patients, and under the guidance of your own healthcare provider, I’m excited to invite you to check out our foundational product line: Badass Basics. Learn more or order the products yourself by visiting BadassFuel.com!
CALL TO ACTION
There are three key elements that entrepreneurs really need to look at in order to up level their brand: authenticity, visibility, and consistency. If you can assess your own brand and look at these three things, you’re off to a really good start! Ask yourself: ‘Am I consistent in the tone, feel, and language of my brand? Am I authentic in my message? Does it really truly represent who I am? Am I showing up consistently? Am I showing up online? Can people see me?’ Take some time to answer questions around these three key elements and let us know your answers! What are you doing well? And what do you need to improve upon? Follow up with us on The Entrepology Collective — because when you’re accountable, you’re helpable!
It is an interesting time right now. And if ever we needed to call on our inner alter ego of badassness… this is the time to do it!
My guest today is Alison Taylor. She is the co-founder of the Jane app, an electronic health record platform and application out of Vancouver. Alison and I have known each other for a number of years and when we booked this podcast several weeks ago, we were not in the midst of managing COVID-19. Over the last several weeks, there has been a tremendous shift in our industry as healthcare providers and her need to transition and pivot rapidly as a business owner.
This episode is not about health or technology — it’s about opportunity. It’s about the chance that we all have as entrepreneurs to step into a higher role and the requirements and necessities that need to be in place in order for that to happen.
Alison is a seasoned entrepreneur. She thinks strategically and that’s been a part of her success. But the message that she shares today is so relatable to so many of us! It is truly my pleasure to introduce Alison Taylor to you all today!
Key Takeaways:
[:55] About today’s episode and guest!
[2:10] Welcoming Alison Taylor to the podcast!
[2:58] Alison introduces herself and her background in healthcare.
[5:10] Has Alison always been an entrepreneur?
[6:08] Alison shares what she greatly attributes to being able to bring so many people to her business when she first launched.
[9:08] Alison highlights the consistent character traits she sees in others who are successful in their business. She also shares some of the key lessons she has learned from her businesses.
[14:25] Has Alison ever gone back on decisions she’s made regarding the business?
[14:51] Alison shares how she has been transitioning and pivoting as a business owner during COVID-19.
[15:53] Alison gives some advice to small business owners and those whose livelihoods have been completely rocked right now.
[19:15] Alison shares what they’ve been offering at Jane for the last week, as well as what it took to be able to step up as a team and make it all happen so quickly.
[22:09] Alison shares her predictions on where she sees businesses (and healthcare, in general) heading in terms of bridging this gap between online and in-person during and post-COVID-19.
[27:27] Congratulating Alison and her team for all the incredible work they’ve been doing to help others!
[29:58] Alison elaborates on the importance of building strong relationships with your customer base.
[31:01] Alison’s key performance indicators!
[35:23] Where to learn more about Alison and Jane app!
[36:03] About the most recent Entrepology offerings!
Mentioned in This Episode:
What You Do Is Who You Are: How to Create Your Business Culture,
by Ben Horowitz
More About Alison Taylor
Ali opened a multi-disciplinary healthcare clinic called Canopy in 2011 but couldn’t find a software that would work for her various practitioners. She needed flexibility and brand control as she built a practice from scratch. Jane was created to solve this problem and is now being used not only at Canopy but also by over 10,000 clinics all around the world!
Connect with my Guest:
Website: Jane.App
Social Media: @JaneRunsClinics on Twitter & @JaneRunsClinics on Instagram
If you enjoyed our conversation and would like to hear more:
Please subscribe to The Entrepology Podcast on Stitcher or iTunes.
We would also appreciate a review!
Come Join Your Tribe on The Entrepology Collective Facebook Page!
They say that you’re the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We’re in this together! Come join us today!
BADASS FUEL — Fuel for Badass Women
Scientifically Supported Ingredients | Support, Not Replacement | Non-GMO
Two years ago, someone asked me what supplements I take to maintain my health, energy, and edge — and they were surprised that I only took four things consistently. For myself and my patients, there are four basics that support — at a foundational level — nearly every system in our bodies. In my quest for the highest quality ingredients and the easiest system for consistently incorporating supplementation to my routine, I formulated and manufactured my own line of foundational supplements. Trusted for myself and my patients, and under the guidance of your own healthcare provider, I’m excited to invite you to check out our foundational product line: Badass Basics. Learn more or order the products yourself by visiting BadassFuel.com!
CALL TO ACTION
We want to know how you have been transitioning and pivoting your business or practice as an entrepreneur during these trying times! And what were some of your favorite pieces of advice that Alison shared with you today? How will you be implementing them going forward? Follow up with us on The Entrepology Collective — because when you’re accountable, you’re helpable!
Because last week’s live episode was so fun, we’re doing it all again! This time with my friend, colleague, and return guest, Dr. Shyamala Kiru!
Dr. Shyamala is a family and couple’s therapist who has been in practice for over a decade. The focus of her work is on how to develop lasting, high-performance relationships — whether it’s with your boss, your friends, your children, or your partner.
Right now we’re all facing something totally unprecedented: an unlimited amount of quality time to spend with the people we love! With the advent of COVID-19 and the escalating efforts to contain it, we are all being asked to stay home. And what that is doing is putting a different kind of pressure on our close relationships. And, especially as entrepreneurs, there are so many pieces that we need to balance. In this episode, Dr. Shyamala Kiru is sharing with us how we can not only navigate these important relationships in our lives but how we can actually invest in them — turning them into high-performing relationships. If you’re finding this time especially difficult, you’re not going to want to miss today’s episode!
Key Takeaways:
[:50] About today’s show with Dr. Shyamala Kiru!
[2:29] Welcoming Dr. Shyamala Kiru on to the podcast!
[3:36] Shyamala tells us about her background and how she gained her expertise around high-performance relationships.
[6:34] Shyamala shares the advice she’s currently giving couples in the midst of COVID-19.
[11:06] Shyamala highlights the importance of taking radical responsibility for your own happiness.
[14:11] Shyamala shares an incredible strategy for managing anxiety and understanding what you can and cannot control.
[19:30] The two camps of people right now during this pandemic.
[20:40] Shyamala talks about some of the common factors of stress right now during this time and highlights the importance of communication between partners.
[22:22] What happens if we communicate with our partner and we don’t hear what we want to hear?
[26:43] Some of the ways this opportunity is challenging and teaching us about relationships!
[28:43] Ways to shift your physiological state and set yourself up for psychological success.
[30:57] Shyamala gives some suggestions on how to connect in new and fresh ways in your relationships and find positivity!
[35:37] Shyamala gives her perspective on balancing work and family during these times.
[40:57] Shyamala shares how we should all shift our perspective right now.
[42:05] Shyamala’s key-performance indicators!
[45:39] Where to hang out with Shyamala online!
[46:16] What’s to come on The Entrepology Collective Facebook community!
[47:13] Thanking Dr. Shyamala Kiru for joining the live podcast today!
Mentioned in This Episode:
More About Dr. Shyamala Kiru
Dr. Shyamala Kiru is a Mindset & Relationship Expert, trained as a Registered Psychotherapist and a Registered Couple & Family Therapist, focused on the emotional and relational optimization of women and their families. Shyamala is the founder and director of the Kiru Wellness Clinic, a mental health practice dedicated to the treatment of the entire family system.
Shyamala is a media expert, having appeared on a national television show for nearly a decade and consults for publications such as Chatelaine, The Toronto Star and The Globe and Mail. She spent several years serving on the Board of Directors for the Ontario Association for Marriage and Family Therapy. Most importantly, she is the Chief Inspiring Officer to her incredible daughter.
Connect with my Guest:
Website: KiruWellness.com
Social Media: Instagram and Twitter
If you enjoyed our conversation and would like to hear more:
Please subscribe to The Entrepology Podcast on Stitcher or iTunes.
We would also appreciate a review!
Come Join Your Tribe on The Entrepology Collective Facebook Page!
They say that you’re the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We’re in this together! Come join us today!
BADASS FUEL — Fuel for Badass Women
Scientifically Supported Ingredients | Support, Not Replacement | Non-GMO
Two years ago, someone asked me what supplements I take to maintain my health, energy, and edge — and they were surprised that I only took four things consistently. For myself and my patients, there are four basics that support — at a foundational level — nearly every system in our bodies. In my quest for the highest quality ingredients and the easiest system for consistently incorporating supplementation to my routine, I formulated and manufactured my own line of foundational supplements. Trusted for myself and my patients, and under the guidance of your own healthcare provider, I’m excited to invite you to check out our foundational product line: Badass Basics. Learn more or order the products yourself by visiting BadassFuel.com!
CALL TO ACTION
Shyamala shared an incredible strategy for managing anxiety and understanding what you can and cannot control! We would love to hear back from you on what YOUR list looked like and what you learned from it! Follow up with us on The Entrepology Collective — because when you’re accountable, you’re helpable!
In this episode, we are trying something entirely new! We recorded this episode live and online to an audience of listeners! It was a super fun, unique experience and I hope you’ll enjoy this episode as much I had recording it!
My guest today is Chris Smith. We have been crossing paths for years now but I’ve only recently had the opportunity to sit down and have a conversation with him — which I’m super excited about! Chris’ company, The Campfire Effect, works with a lot of practitioners and entrepreneurs to help them delve into the story of who they are and how that transfers into the work that they do and their brand.
Chris shares so many valuable insights in today’s episode related to messaging, identity, and story. He explains the importance of powerful story messaging, why creating a story is more than just a tagline, and how you can share your story in an authentic way amid the coronavirus pandemic.
“If you really have the courage to take a stand for your story, your story can be the greatest thing you have to influence your mission, your message, and your movement to create the kind of income and impact you’re capable of.” — Chris Smith
Key Takeaways:
[1:11] About today’s unique episode with my guest, Chris Smith!
[2:44] Welcoming Chris on to The Entrepology Podcast!
[2:58] Chris tells the story of who he is and about the powerful work that he is doing out in the world.
[4:58] What does it mean to Chris to have a family brand?
[10:37] How Chris is helping individuals, families, and organizations navigate these uncertain times.
[12:30] What does it mean to step up and lead in these uncertain times? Chris provides his perspective on how we can tap into our calling as well as overcome the difficulties we may be facing due to all this uncertainty.
[17:14] Why it is so valuable to share our authentic story to make a true connection with our audience.
[19:56] How should we be telling our story right now amid the coronavirus pandemic?
[25:16] Chris and I share what we’re getting up to later this week!
[26:25] Chris’s key performance indicators!
[29:41] Where to learn more about what Chris Smith is up to!
[30:15] Where to learn more about our upcoming masterclass!
[30:29] Thanking Chris for joining the first live broadcast of The Entrepology Podcast!
[30:46] About our new series of offerings on various Entrepology Podcast pages!
Mentioned in This Episode:
The Campfire Effect
Family Brand Facebook Group
Clinician Business Labs’ ‘Mindset and Personal Leadership’ Masterclass — Free Webinar Masterclass with Chris Smith!
The Go-Giver: A Little Story About a Powerful Business Idea, by Bob Burg
and John David Mann
Essentialism: The Disciplined Pursuit of Less, by Greg McKeown
The Entrepology Podcast Facebook Page
The Entrepology Collective Facebook Page
More About Chris Smith
Chris is a fifth-generation AZ native. He was raised in a ranching-rodeo family and still competes in rodeos across the Southwest. His wife is his hero and his kids are his best friends.
Chris has always been fascinated with storytelling and influencing people his entire life. He started using storytelling to his advantage professionally in 2004 when he began a real estate career. Not long after that, he began in commercial real estate. That was when he had a HUGE realization. He realized that his success had more to do with his ability to listen, serve, and tell the story of who he was than it did with his knowledge about the industry or our service. Quickly, he became one of the top producers in the office and knew very little about what they did. This fascinated him to no end!
Long story short, Chris has had a few lifetimes of careers — everything from selling products and services to ideas and dreams. Along his journey, he has always succeeded by listening, serving and telling the story of who he was, not what he did. Somewhere along that journey, he had the most powerful realization of all — which can be summed up by his favorite quote by Mark Twain: “The two most important days in your life are the day you are born and the day you find out why.” He then found out why he was put on this earth; to help others get clear on what their brand stands for, the stories they should be telling, and how to build a culture people can connect with.
That is when he started kCross and their proprietary methodology: ‘The Campfire Effect.’
Chris has had the privilege of working with startups, small businesses, and emerging high-tech growth businesses, as well as Fortune 500 companies. He believes that if organizations were more intentional about what their brand stood for and could communicate that story with clarity, the impact and influence they would have on the world would be unstoppable.
Through kCross, Chris is spreading the Campfire Effect to organizations throughout the world!
Connect with my Guest:
Website: TheCampfireEffect.com
Social media: Facebook, LinkedIn, and Twitter: @ChrisSmithAZ
If you enjoyed our conversation and would like to hear more:
Please subscribe to The Entrepology Podcast on Stitcher or iTunes.
We would also appreciate a review!
Come Join Your Tribe on The Entrepology Collective Facebook Page!
They say that you’re the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We’re in this together! Come join us today!
BADASS FUEL — Fuel for Badass Women
Scientifically Supported Ingredients | Support, Not Replacement | Non-GMO
Two years ago, someone asked me what supplements I take to maintain my health, energy, and edge — and they were surprised that I only took four things consistently. For myself and my patients, there are four basics that support — at a foundational level — nearly every system in our bodies. In my quest for the highest quality ingredients and the easiest system for consistently incorporating supplementation to my routine, I formulated and manufactured my own line of foundational supplements. Trusted for myself and my patients, and under the guidance of your own healthcare provider, I’m excited to invite you to check out our foundational product line: Badass Basics. Learn more or order the products yourself by visiting BadassFuel.com!
CALL TO ACTION
In this episode, Chris has shared with us what it means to him to step up and lead in these uncertain times. Now, we’d love to hear from you! Follow up with us and let us know what you’re doing during these uncertain times over on The Entrepology Collective — because when you’re accountable, you’re helpable!