I’m really excited today to be joined by my good friend, Uli Iserloh! Uli is a marketing technologist, the founder of Big Boost Marketing Group, and the COO of Evolution of Medicine.
It is truly not an overstatement to say that Uli has a very keen vision for how to grow your business. In fact, we’ve unofficially named this episode, “The Dumb Mistakes Entrepreneurs Continue to Make” because we had this really fantastic conversation around the mistakes we have made as entrepreneurs, the mistakes we watch other people make as entrepreneurs, and our best tips and advice on how to fix them!
If you want to get the lowdown on the underlying rules and tenets that govern entrepreneurship in 2020, marketing must-haves moving into 2021, how to be effective in creating and fostering connections with your customers (and prospective customers), and how to get more done as an entrepreneur… this is a not-to-miss episode!
Key Takeaways:
[:59] About today’s episode and guest!
[2:19] Welcoming Uli Iserloh to the podcast!
[2:35] How Uli and I first met!
[3:09] Uli shares about his journey early on.
[4:06] How the internet changed Uli’s career trajectory.
[6:35] Uli highlights the importance of niching and what happened to his career when he decided to “niche down.”
[10:17] Has Uli always considered himself an entrepreneur?
[11:37] Inorganic chemistry vs. organic chemistry, and how chemistry informed Uli about entrepreneurship.
[14:16] The underlying rules and tenets that govern entrepreneurship in 2020.
[16:30] Nurturing vs. selling.
[18:52] Uli’s 80/20 rule for marketing.
[20:04] How to be effective in creating and fostering connections with your customers and prospective customers.
[22:24] Why making connections “manually” is key in building connections and authenticity.
[23:51] What overwhelm is truly a sign of and how to address it. And what consumers ultimately want from you.
[25:49] Uli shares his biggest tip for getting more done and more implemented as an entrepreneur.
[27:53] How Uli determines where to place his employees in the most beneficial role for the company (and themselves).
[29:14] What Uli has observed in the entrepreneurs and businesses that are absolutely winning right now during the pandemic.
[33:09] Where we need to be looking with respect to our marketing, moving into 2021.
[36:34] Additional key tips for entrepreneurs.
[39:41] Uli’s KPIs!
[42:13] Where to learn more about the work Uli is doing in this world!
[42:49] If you’re an entrepreneur with a big mission in this world come connect with us over on our free Facebook group, The Entrepology Collective! And if you’re a practitioner, come join us on Clinician Business Labs!
Mentioned in This Episode:
The Road Less Stupid: Advice from the Chairman of the Board, by Keith J. Cunningham
The Entrepology Collective Facebook Group
Clinician Business Labs Facebook Group
More About Uli Iserloh
As a marketing technologist and certified Ontraport/Infusionsoft/ClickFunnels consultant, Uli Iserloh has been advising entrepreneurs and organizations on marketing strategy and marketing technology for over 17 years — specializing in building automated marketing systems that position practitioners as the go-to experts in their community.
After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional Medicine leaders.
He’s also the founder of Big Boost Media, an ebook publisher helping authors create and launch bestselling books, and serves as the COO of the Evolution of Medicine. He’s on the board of nearly a dozen companies and regularly speaks on marketing automation and technology.
Connect with my Guest:
Website: Big Boost Marketing Group
Social Media: LinkedIn, Facebook @UliIserloh, Instagram @UliIserloh & Youtube
If you enjoyed our conversation and would like to hear more:
Please subscribe to The Entrepology Podcast on Stitcher or iTunes.
We would also appreciate a review!
Come Join Your Tribe on The Entrepology Collective Facebook Page!
They say that you’re the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We’re in this together! Come join us today!
BADASS FUEL — Fuel for Badass Women
Scientifically Supported Ingredients | Support, Not Replacement | Non-GMO
Two years ago, someone asked me what supplements I take to maintain my health, energy, and edge — and they were surprised that I only took four things consistently. For myself and my patients, there are four basics that support — at a foundational level — nearly every system in our bodies. In my quest for the highest quality ingredients and the easiest system for consistently incorporating supplementation to my routine, I formulated and manufactured my own line of foundational supplements. Trusted for myself and my patients, and under the guidance of your own healthcare provider, I’m excited to invite you to check out our foundational product line: Badass Basics. Learn more or order the products yourself by visiting BadassFuel.com!
CALL TO ACTION
Uli Iserloh provided some absolutely incredible tips and insights on marketing today. I want to know where your biggest takeaways were and which tips you will be leveraging going into 2021! What’re your goals? What’s your plan? Let us know over on The Entrepology Collective and let’s continue the conversation!
Today’s episode was really quite unique. I was joined by a naturopathic doctor — Dr. Louise Swartswalter — who has expertise in blending the energetics of healing with tangible naturopathic therapies. Dr. Louise is incredibly passionate about helping people optimize their brains. She has developed her own methodology called the B.R.A.I.N. System which aims to remove your roadblocks to success and propel you forward in both your life and your business.
We had a really interesting conversation in this episode all about the opportunity that is sitting at all of our footsteps as evolved, enlightened, awoken humans. As innovators; the ones who are going to be able to help rebuild the world on the other side, we have this huge opportunity right now (both for us as individuals and the world) to heal. Dr. Louise and I talk about the confluence of these two opportunities as well as what we need to do as individuals so that we can better serve as leaders in a world that needs our energy tremendously right now.
This was a really interesting podcast and I cannot wait for you all to tune into the fascinating conversation I had with Dr. Louise Swartswalter!
Key Takeaways:
[1:25] About today’s episode and guest!
[2:31] Welcoming Dr. Louise Swartswalter to the podcast!
[3:04] Louise shares her story around entrepreneurship and how she got to where she is today.
[6:40] Louise breaks down her methodology, the B.R.A.I.N. System.
[9:47] Louise elaborates on how we are the microcosm of the macrocosm.
[12:26] Focusing on the B.R.A.I.N. System, Louise explains the B (Body detox) and the steps we can take in order to heal forward.
[15:50] What does it mean to actually release things (rather than suppress)? Louise outlines the steps to releasing our emotional blocks, pains, and shames through the R (Release baggage) in B.R.A.I.N.
[18:38] Addressing the A (Align with spirit) in B.R.A.I.N and what the process looks like.
[19:25] Louise explains the I & N (Integrate a New program) in B.R.A.I.N. and what it really looks like to integrate with purpose.
[21:35] Louise walks me through her signature B.R.A.I.N. System by helping me focus in on my own goals and intentions and the blocks that may be holding me back.
[35:32] What Louise wants to clear from the world.
[36:44] Louise offers some profound advice on what we can do as individuals to sway the direction in which we’re traveling.
[39:39] Dr. Louise Swartswalter’s key performance indicators!
[44:04] Where to learn more about the incredible work Dr. Louise Swartswalter is putting out into the world!
[44:57] If this episode resonated with you, I invite you to continue the conversation with like-minded entrepreneurs over on The Entrepology Collective!
Mentioned in This Episode:
The Wisdom Codes: Ancient Words to Rewire Our Brains and Heal Our Hearts, by Gregg Braden
Dr. Louise’s Interview with Gregg Braden: “The Power of The Wisdom Codes”
More About Dr. Louise Swartswalter
Louise Swartswalter has been transforming lives individually and in groups using a unique multi-dimensional approach including naturopathy, biofeedback, trauma release work, NLP, life coaching, and energy work for 25 years. Louise is the creator of the Brain-Soul Success and B.R.A.I.N. SystemTM, a five-step healing modality serving clients worldwide. Dr. Louise enjoys speaking, teaching, and coaching globally and has shared with audiences on KOB-TV, Good Day New Mexico, KOB radio, professional organizations and now has her own TV show, The Brain Soul Success Show.
Connect with my Guest:
Website: LouiseSwartswalter.com
Social Media: Facebook @Louise.Swartswalter, Twitter @LouiseSwarts, LinkedIn, & Instagram @DrLouiseSwartswalter
If you enjoyed our conversation and would like to hear more:
Please subscribe to The Entrepology Podcast on Stitcher or iTunes.
We would also appreciate a review!
Come Join Your Tribe on The Entrepology Collective Facebook Page!
They say that you’re the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We’re in this together! Come join us today!
BADASS FUEL — Fuel for Badass Women
Scientifically Supported Ingredients | Support, Not Replacement | Non-GMO
Two years ago, someone asked me what supplements I take to maintain my health, energy, and edge — and they were surprised that I only took four things consistently. For myself and my patients, there are four basics that support — at a foundational level — nearly every system in our bodies. In my quest for the highest quality ingredients and the easiest system for consistently incorporating supplementation to my routine, I formulated and manufactured my own line of foundational supplements. Trusted for myself and my patients, and under the guidance of your own healthcare provider, I’m excited to invite you to check out our foundational product line: Badass Basics. Learn more or order the products yourself by visiting BadassFuel.com!
CALL TO ACTION
I truly believe that it is our time right now; Our time as entrepreneurs, innovators, and leaders to be the ones to create, craft, and set the tone for how we’re going to move forward.
As we move toward the end of 2020, let’s focus more on the ideas and innovations that are going to enable us to start to change the world; things that will inform us as leaders.
My call to action to you is to join the conversation over on The Entrepology Collective and share your key takeaways from today’s podcast!
It is my pleasure today to introduce you to a fellow naturopathic doctor and business coach, Dr. Andrea Maxim! Andrea does really incredible work in this world in her own unique way. As a practicing naturopathic doctor, author, and business mentor, Andrea helps people move towards MAXIMizing their digestion, MAXIMizing their hormones, MAXIMizing their weight loss, and of course, MAXIMizing their Health! On top of this, Andrea also helps outstanding health practitioners who are financially struggling in running their own practice. She believes running the business side of your clinic should be as exciting and rewarding as helping your patients.
In this episode, Andrea and I have a really amazing conversation. We delve deep into where we are currently at with our businesses at the end of 2020, moving into 2021; what we need to be aware of as female entrepreneurs; and the most effective ways we can invest in ourselves going forward. We talked about inconvenient truths, marketing tactics, and universal strategies that will be key as we move into 2021.
If you are an entrepreneur in 2020, you do not want to miss Andrea’s tips in this episode on what you can do in order to run a successful business in 2021!
Key Takeaways:
[1:00] About today’s episode with Dr. Andrea Maxim!
[2:09] Welcoming Dr. Andrea Maxim back to the podcast!
[3:00] Andrea gives an overview of the work she is doing and what has gotten her to this point in her career.
[4:21] Was Andrea always an entrepreneur?
[5:04] What does it actually mean to be an entrepreneur in 2020?
[7:51] Andrea shares where she has invested in the past with respect to mindset and training and what has played a part in the areas she has seen the biggest growth.
[10:29] What separates those who are successful from those who are not.
[11:37] Andrea speaks about her relationship with failure and how failure has played a role in her success.
[13:38] Confidence vs. courage.
[14:38] Andrea shares her mantras and methodology in terms of stepping into a place of courage.
[18:50] How Andrea coaches entrepreneurs around the integrity of sales and building a healthier sales mindset.
[24:20] Where Andrea sees marketing heading in 2021 and what she sees as the key pieces that entrepreneurs need to keep in mind and put into place heading into the new year.
[27:08] What does Andrea say to the entrepreneurs who say they just don’t like social media?
[28:28] Are there any situations in which social media would be unnecessary to someone’s growth in 2020 and beyond?
[30:05] Andrea gives advice to those who have never dipped their toes into the social media waters.
[35:29] Why you need to invest in yourself during uncertain times.
[41:10] Dr. Andrea Maxim’s key performance indicators!
[43:51] Come join us over on The Entrepology Collective and let’s keep the conversation going!
[45:28] What to look forward to in coming episodes of The Entrepology Podcast.
Mentioned in This Episode:
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear
More About Dr. Andrea Maxim
Dr. Andrea Maxim is one of Southern Ontario’s leading naturopathic doctors and the creator of “The Maxim Movement”; a movement helping people move towards MAXIMizing their Digestion, MAXIMizing their Hormones, MAXIMizing their Weight Loss, and of course MAXIMizing their Health!
Following the foundational needs of the body, Dr. Andrea offers a step-wise program of removing triggers (food sensitivities, heavy metals, stress, environmental toxins), detoxifying the body, and then flooding the body with nutrients to get it functioning and healing properly.
Connect with my Guest:
Websites: TheMaximMovement.com & HealingJourneyNaturopathic.com
Social Media: Facebook @TheMaximMovement, Twitter @AndreaMaximMD, & Instagram @AndreaMaximMD
If you enjoyed our conversation and would like to hear more:
Please subscribe to The Entrepology Podcast on Stitcher or iTunes.
We would also appreciate a review!
Come Join Your Tribe on The Entrepology Collective Facebook Page!
They say that you’re the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We’re in this together! Come join us today!
BADASS FUEL — Fuel for Badass Women
Scientifically Supported Ingredients | Support, Not Replacement | Non-GMO
Two years ago, someone asked me what supplements I take to maintain my health, energy, and edge — and they were surprised that I only took four things consistently. For myself and my patients, there are four basics that support — at a foundational level — nearly every system in our bodies. In my quest for the highest quality ingredients and the easiest system for consistently incorporating supplementation to my routine, I formulated and manufactured my own line of foundational supplements. Trusted for myself and my patients, and under the guidance of your own healthcare provider, I’m excited to invite you to check out our foundational product line: Badass Basics. Learn more or order the products yourself by visiting BadassFuel.com!
CALL TO ACTION
As we head toward the end of 2020 and into 2021, we need to embrace a sense of courage as entrepreneurs. We need to lean into the fact that the world has changed, and that now — more than ever — give a platform and a voice to our ways of thinking, the gifts that we have, and the capacity for impact that sits inside of all of us. We need to share with individuals how we can help change their lives.
I truly feel that this is the time for entrepreneurs and that the single most differentiating factor for those who are going to make it through the next 24 months (vs. those who will not) is simply going to come down to whether or not you are willing to make courageous choices every single day.
We need to tap into this notion of courage that sits inside of all of us. What will you be doing to become a more courageous you? What is one step you will be taking to push yourself closer to making more courageous choices every single day? Join the conversation over on The Entrepology Collective and let us know!
In today’s episode, we’re going to be covering body, badass, and business all in one integrated topic. This is a topic that is critical to us as women and entrepreneurs who want to have an impact in this world — money. In particular, we are talking about our own personal management of money; how to start with that, how to lean into it, and why it’s one of the most critical things we will decide to take ownership of in our entire lives.
For far too long — despite us identifying as entrepreneurs and having our own businesses — far too many women are outsourcing the management of their finances to someone else in their family. So today, we’re talking about taking back and reclaiming that element of our wealth, our health, our business, and our personal empowerment.
Joining me in this conversation is my longtime friend, Jackie Porter. As a financial planner and a certified financial manager, she shares her important perspective as we delve into why managing money and leaning into the finances of our family is as much a feminist issue as it is about planning for our future; it’s a matter of self-worth and absolute importance.
Key Takeaways:
[1:01] About today’s episode.
[2:35] Welcoming Jackie Porter to the podcast!
[3:23] Jackie shares about who she is, what she does in the world, and why she is so incredibly passionate.
[8:18] How our parents program our money mindset and habits, and the importance of having these conversations around money literacy.
[10:53] Why we desperately need to be having more open conversations around our finances and educating around debt management, saving for retirement, cash flow management, credit, and overall financial management.
[12:25] Understanding OPM: how to leverage and invest other people’s money.
[13:39] The financial fundamentals that women need to know about.
[22:01] Understand how you can invest, not save, to multiply your wealth!
[24:00] Why you need to stop outsourcing your security.
[26:27] Addressing financial abuse and why outsourcing your security is a fundamental issue of women’s rights.
[28:39] Jackie’s key recommendations on where women can get started with developing their financial literacy.
[36:41] Sharing a story of the impact that taking responsibility for your finances as a woman can have.
[38:21] The importance of modeling financial literacy for your children.
[39:20] Jackie’s key performance indicators!
[44:30] Where to find more about what Jackie is up to!
[45:18] Thanking Jackie for joining the podcast!
Mentioned in This Episode:
Single by Choice or Chance, by Jackie Porter
You Are a Badass at Making Money: Master the Mindset of Wealth, by Jen Sincero
More About Jackie Porter
Jackie Porter is an award-winning CFP and financial advisor in Canada who has been in the financial industry for the past 22 years serving thousands of families, established businesses, and professionals. Her practice focuses on cash flow management and tax planning strategies for small to medium-sized businesses who need someone at the table working on their behalf. She also helps professionals who are experiencing a life change and receive a settlement or severance package. Besides financial advising, she is a featured speaker and advocate for numerous corporate, professional, and charitable organizations.
Connect with my Guest:
Website: AskJackie.ca
If you enjoyed our conversation and would like to hear more:
Please subscribe to The Entrepology Podcast on Stitcher or iTunes.
We would also appreciate a review!
Come Join Your Tribe on The Entrepology Collective Facebook Page!
They say that you’re the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We’re in this together! Come join us today!
BADASS FUEL — Fuel for Badass Women
Scientifically Supported Ingredients | Support, Not Replacement | Non-GMO
Two years ago, someone asked me what supplements I take to maintain my health, energy, and edge — and they were surprised that I only took four things consistently. For myself and my patients, there are four basics that support — at a foundational level — nearly every system in our bodies. In my quest for the highest quality ingredients and the easiest system for consistently incorporating supplementation to my routine, I formulated and manufactured my own line of foundational supplements. Trusted for myself and my patients, and under the guidance of your own healthcare provider, I’m excited to invite you to check out our foundational product line: Badass Basics. Learn more or order the products yourself by visiting BadassFuel.com!
CALL TO ACTION
Take a good look at where you’re spending your money. How much does it cost you to live for a month? Taking the time to analyze where your money is going can be incredibly helpful in taking control of your finances.
Share how this exercise goes for you and join the conversation over at The Entrepology Collective!